Diamonds Forever

4685 Date Ave, La Mesa, CA 91941


Tu-F: 10-6 • Sa: 9-2

More personal, more meaningful jewelry

Together with you, we will design and create a ring you’ll truly love.

Choose your center stone from a specifically curated selection based on your wants. Whether an earth-mined diamond, lab-grown diamond, or colored stone, we only source from our carefully-vetted cutter network.

Once you select your favorite center stone and precious metal, we will bring all your ideas to life and craft your ring. The Result: A custom ring like no other!

For women. Designed by women.

Diamond Forever is a women-owned and operated business.

We are the gemologists, designers, engineers, and craftswomen behind every piece of jewelry we create. When you come to our studio, you won’t meet a salesperson, but us makers ourselves.




Business Info



San Diego


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